The year 2020 was a milestone for many businesses across multiple sectors. Many small businesses have been forced to shut down for good. Some have barely survived, while others have consolidated their position to take advantage of the eventual rebound once the pandemic subsides. The travel industry has been one of the worst affected. However, there is plenty of optimism within the travel industry as participants expect business to come back once government restrictions ease. If you are an investor looking for the top travel stock to buy now, then you may want to focus on companies that have improved their liquidity, strengthened their balance sheets, and made their operations leaner. Those are the businesses that will be in a position to take full advantage of the eventual rebound in travel whenever that happens. There is still some uncertainty regarding when the bounce back will truly play out.
Booking Holdings And Its Portfolio
Booking Holdings is a leading OTA or online travel agency in the world. It has some of the most well-known brands under its belt. These include Booking.com, Agoda.com, Kayak, Priceline, Rentalcars.com, and OpenTable. While all of these brands operate independently, they offer complementary services. Therefore, Booking Holdings works towards increased collaboration among these brands to offer customers a more well-rounded travel solution. The products on offer cover flights and transportation, local transport, and the planning of activities as well as meals. The international business at Booking Holdings is quite significant. It accounted for 88% of total revenues. So, a rebound in international travel and accommodation is key to the future prospects of Booking Holdings. Regardless, the company is among the top choices when it comes to travel stocks to buy today.
The stock price of Booking Holdings has gained more than 50% over the past five years (as of August 2021). That does not sound a lot. However, the stock has gained 84% since the March 2020 market crash.