Colgate Palmolive is a well-known American consumer products company. It is best known for its personal, healthcare, and household products. Colgate-Palmolive sells products in more than 200 countries, and international sales account for 75% of total sales. Its brand is a household name, and it benefits from scale economies. The demand for consumer products is poised to grow steadily over the long term. Therefore, the future growth prospects of Colgate-Palmolive are solid and stable.

The long-term monthly chart for Colgate-Palmolive shows a mix of uptrends and sideways movements. The period from 2011 to 2015 was a strong uptrend. It was followed by three years of lateral movement from 2015 to 2018 as the price found resistance at the $74 level. The price hit a low of $57 towards the end of 2018 before starting another phase of an uptrend. In the last three years, the trend has been higher tops and higher bottoms, and the price has primarily respected the bottom trendline. The $74 level continued to act as a resistance zone, but it turned into a support zone once the price broke out. Currently, the price is near the $74 level and also near the bottom trend line. It appears to have reversed, and an extended position can, therefore, be initiated. The likely target is $85, and a stop loss can be placed below the support level at around $72.

Position entered into our long-term tracking portfolio today. The entry point is at $78.27, and stop-loss is $68.68, which is 12% below the entry point. The short-term to medium-term take profit at the top of the trend is set at $85.64, giving a gain of 9%.