Columbia Sportswear makes active-lifestyle and outdoor apparel, accessories, equipment, and footwear under popular brands such as Columbia, Mountain Hardwear, pirana, and Sorel. The pandemic has led to greater awareness about fitness and has also given outdoor activities a boost. Columbia is one of the best known brands in the outdoor and fitness segments and is well-positioned to benefit from the ongoing trend. Its long-term prospects look positive.
The 10-year monthly chart for Columbia shows a steady uptrend that began in 2012. The stock has seen a couple of significant pullbacks in 2015 and 2019-2020. In 2020, the price fell 30% over the first three months of the year before bouncing up from the bottom of the long-term trend. Over the past few months, the $74 level seems to have been established as a key support zone. This was recently validated when the price fell in October only to bounce back up from the $74 support level in November. The likely price target now appears to be around $87. Stop loss can be placed below the 74 support level.
On the video and images above you will see the reason this stock was selected.
You will see the image is of a monthly chart of the stock showing the long-term upwards trend formed over the years. You will also see the entry point and the where the stop loss is placed. For more information please watch the video given.
Once it is time to move the original stop loss up you will see an additional image.