J & J Snack Foods Corp. (JJSF)

J & J Snack Foods Corp. (JJSF)

J&J Snack Foods is a New Jersey headquartered American maker of snack foods and frozen beverages. It is a market leader in the soft pretzel segment. The company has grown its revenues for 48 consecutive years. The company’s products are sold at supermarkets, restaurants, vending machines, schools, snack bars, theme parks, and sports stadiums. The company has 25 brands under its belt and a reputation for bringing out innovative new products. These strengths are expected to be the primary drivers of J&J Snack Foods’ long-term growth.

The long term  monthly chart for J&J Snack Foods shows a consistent uptrend. This uptrend peaked in September 2019 before the price crashed by about 47% over the next 6 months. The price reached a bottom in March 2020 when it broke a historical support level at 125 and the bottom of the long-term trend.

However, starting April 2020, the price rose by 25% over the next four-and-a-half months. In August, the price went back above the 125 support level which could have acted as a resistance. The next likely target now looks to be around 195. A stop loss can be placed below the bottom of the long-term trend, somewhere near 110.