Rollins is one of the market leaders in the pest control industry. It provides termite control and pest control services to residential and commercial customers. Pest control tends to be a recession-resistance business. Additionally, Rollins enjoys a strong brand name which translates to high retention rates of 75-90%. These moats have resulted in highly stable margins and return ratios for Rollins. The company has all the qualities to continue growing into the future, and its prospects look bright. The long-term monthly chart for Rollins shows a 10-year long uptrend that is still intact. This uptrend was severely tested in 2019-2020 when prices fell below the bottom of the long-term trend. However, all the significant pullbacks in the price throughout the decade have not been greater than 20%. Most recently, in March 2021, the price bounced up from the bottom trendline and now looks set to retest the all-time highs of $41-$42. A stop-loss can be placed below the bottom trendline, at around $33, which is also the low of the March 2021 candle. Position entered into our long-term tracking portfolio today. The entry point is $36.41, and a stop-loss placed at $30.66, which is 16 % below the entry point. The short-term to medium take profit at the top of the trend is set at $41.92, giving a profit of 15%.