The New York Times is one of the most popular newspapers with worldwide influence. It has won a staggering 127 Pulitzer prizes. The newspaper was founded in 1851 and, over the years, has become the 3rd most circulated newspaper in the US.
NYT has adapted itself to technological transformations and is currently making a shift towards digital. The company has crossed 7 million total digital subscriptions. The brand name and the influence of the newspaper are its biggest moats and will be the drivers of its longer-term upward trajectory.
The Long term monthly chart for New York Times shows an uptrend that began in late 2016. There have been regular pullbacks along the way, but the general trend has been up with higher highs and higher lows. The $39 level has acted as an important support and resistance zone during the last 15 months. The most recent pullback saw prices fall from around $55 to $39 before bouncing up from the support zone. The likely target is $55, while a stop loss can be placed below the support level near $38.

Position entered into our long-term tracking portfolio today. The entry point is at $42.81, and stop-loss is placed at $36.63, which is 14% below the entry point. The short-term to medium-term take profit at the top of the trend is set at $51.66, giving a profit of 21%.